Keyence Privacy Policy

1. Introduction

Keyence Laser & Sensing Technology ("Keyence", "we", "us", or "our") respects the privacy of our website visitors, customers, and business partners. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you visit our website at keyence-laser.com ("Site") or submit inquiries through our contact forms.

2. Information We Collect

2.1 Information You Provide Directly

When you submit an inquiry form, request a quotation, or contact us through the Site, we may collect:

• Full name and job title
• Business email address
• Phone number
• Company name and industry
• Product interest or application description
• Substrate material and process requirement details
• Any other information you choose to include in your inquiry

2.2 Information Collected Automatically

When you access the Site, we may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type, version, and language preferences
• Operating system and device type
• Pages visited, time spent on pages, and navigation paths
• Referring website URL
• Date and time of access

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze Site traffic, and understand visitor behavior. You can control cookie preferences through your browser settings. Disabling cookies may affect certain Site functionality.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to inquiries: To process your technical inquiries, prepare quotations, and provide application engineering support
• Customer communication: To send relevant product information, application notes, and technical updates that align with your expressed interests
• Site improvement: To analyze usage patterns and optimize Site content, navigation, and performance
• Legal compliance: To comply with applicable laws, regulations, and legal processes
• Security: To detect and prevent fraud, unauthorized access, and other security issues

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:

• Authorized distributors: With our regional distributors or sales partners to fulfill your inquiry, with your consent or as reasonably necessary to process your request
• Service providers: With third-party service providers who assist in operating the Site, processing inquiries, or conducting business operations, subject to confidentiality agreements
• Legal obligations: When required by law, regulation, court order, or governmental authority
• Business transfers: In connection with a merger, acquisition, or sale of assets, where personal information may be among the transferred assets

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (TLS/SSL), access controls, and regular security assessments. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including responding to your inquiry, maintaining our business relationship, and complying with legal obligations. Inquiry data is typically retained for a period of three (3) years from the date of last interaction, after which it is securely deleted or anonymized.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to certain legal exceptions
• Opt-out: Unsubscribe from marketing communications at any time via the unsubscribe link in our emails
• Portability: Request transfer of your data in a structured, commonly used format

To exercise any of these rights, please contact us using the information provided in Section 11 below.

8. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information. As stated above, we do not sell personal information. California residents may submit requests by contacting us at the email address below.

9. International Data Transfers

If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States or other jurisdictions where our servers and service providers are located. By using the Site, you consent to such transfers. We implement appropriate safeguards for international data transfers in compliance with applicable data protection laws.

10. Children's Privacy

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information promptly.

11. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Keyence Laser & Sensing Technology
Data Privacy Office
1200 Precision Drive, Suite 400
San Jose, CA 95134, USA
Email: [email protected]

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically for the latest information on our privacy practices.